INTRODUCTION

Hello! I’m Midlaj,I’m a graphic designer and digital marketer based in Wayanad, with two years of professional experience in creating impactful designs and strategies that help brands stand out and connect with their audience.

My creative journey began with earning a Diploma in Graphic Designing, which gave me a strong foundation in visual communication, branding, and digital media. I developed expertise in typography, color theory, and design principles, along with hands-on skills in industry-standard software.Over the past two years, I have worked on logos, brand identities, marketing materials, and social media creatives for a variety of clients. My approach to design focuses on more than just visuals—I aim to create work that tells a brand’s story, builds recognition, and inspires engagement.  In addition to design, I specialize in digital marketing, crafting social media campaigns, SEO-friendly content, and targeted advertisements that work in harmony with visual branding. By combining creative thinking with data-driven strategies, I ensure each project delivers both aesthetic appeal and measurable results. What sets me apart is my ability to merge design and marketing into a cohesive brand strategy. A great visual identity attracts attention, but without effective promotion, it may not reach its potential audience. My dual expertise ensures that both elements work together to maximize impact. Living in Wayanad inspires my creativity, with its natural beauty and cultural richness influencing my designs. Whether working with local businesses or clients from other regions, I bring originality, authenticity, and professionalism to every project.  For me, design and marketing are more than just a career—they are a way to tell stories, spark connections, and leave a lasting impression.

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professional BACKGROUND

DIGITAL MARKETING INTERNSHIP

I completed a 2-month Digital Marketing Internship at Codeyaya, where I gained hands-on experience in SEO, social media management, content marketing, and campaign strategy. This internship helped me enhance my skills in driving online engagement, analyzing digital trends, and implementing result-oriented marketing techniques

GRAPHIC DESIGNER

I have nearly one year of professional experience as a Graphic Designer at IBEX Studio, where I worked on a diverse range of creative projects focused on building strong brand communication and visual impact. My role involved designing marketing materials such as social media creatives, posters, brochures, flyers, advertisements, and branding elements including logos and brand guidelines. These projects helped me develop expertise in tools like Adobe Photoshop, Illustrator, and InDesign, enabling me to deliver designs that aligned with brand goals and client expectations.At IBEX Studio, I collaborated with clients and marketing teams to understand their vision and translate it into creative visuals that engaged audiences effectively. I was responsible for creating social media campaigns, promotional graphics, and print-ready designs that enhanced brand presence and customer interaction. This experience allowed me to strengthen my creativity, attention to detail, and ability to deliver professional designs within deadlines.

I worked as a Graphic Designer at Pentas Sportswear Manufacturing for almost six months, with my core responsibility focused on jersey design. I specialized in creating unique and visually striking sportswear graphics, including custom jersey patterns, team logos, typography, and color schemes tailored to client requirements. My role required balancing creativity with functionality, ensuring that each jersey design was not only visually impactful but also practical for production. In addition to jersey design, I also contributed to brand graphics and promotional materials that supported the company’s marketing campaigns. This experience strengthened my expertise in Adobe Photoshop and Illustrator, sharpened my creativity in sportswear aesthetics, and provided me with valuable industry knowledge in apparel and sportswear branding.